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Business · Guess the stat

How well do you know brand logos?

Guess the real numbers behind brand logos and branding, see how everyone else guessed, and get the source.

Guess the statOne tap · see how everyone guessed

In fiscal year 2024, how many trademark applications did the USPTO receive?

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Logo by the numbers

Real figures with their sources. All Logo facts →

Google, valued at about $1.48 trillion

In the 2026 Kantar BrandZ ranking, which company had the world's most valuable brand?

Brand value rankings combine financial performance with how strongly people recognize and trust a company's brand and logo.

Source: Kantar BrandZ, cited in Wikipedia: List of most valuable brands en.wikipedia.org

L'Oreal, with 244 Madrid System applications

Which company was the top filer of international trademarks through WIPO's Madrid System in 2024?

Cosmetics companies launch huge numbers of new product names and logos every year, each needing its own trademark.

Source: WIPO, cited in Wikipedia: Trademark (2024) en.wikipedia.org

$58,910

As of 2023, what was the median annual pay for a graphic designer in the United States?

Graphic designers create everything from logos and packaging to websites and marketing materials.

Source: Wikipedia: Graphic design (2023) en.wikipedia.org

What people think about brand logos and identity design

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What matters most in a good logo?

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Which logo style do you prefer?

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Would you rather a brand keep the same logo forever, or refresh it every decade?

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How does LogoPoll.com work?

Each question asks you to guess a real number about brand logos and identity design. After you answer you see how everyone else guessed, then the real figure and where it comes from.

How is the daily round scored?

Four stats and one opinion poll. A correct guess earns 100 points plus up to 50 for speed, with a combo bonus for answers in a row. The range next to the right answer earns 40. Opinion polls earn 25 for having your say, and nailing every stat adds 150.

Where do the numbers come from?

Every stat links to its source, such as government statistics agencies, research organizations and industry groups. Figures are checked against the source before they go live.

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